Marketing & Brand Coordinator

Remote – Full-Time
Schedule: Monday – Friday | 9:00 AM – 6:00 PM Eastern Time
Reports To: Integrator / Co-Owner
Industry: Commercial Lighting, AV Integration & Electrical Design

About the Role

The Marketing and Brand Coordinator is a fully remote professional responsible for owning the day-to-day execution of the organization's marketing and brand presence.

This is a production and ownership role for someone who is equally comfortable operating as a:

• Designer.
• Content producer.
• Organizer.
• Brand steward.

The Marketing and Brand Coordinator receives creative direction and brand vision from leadership and turns that direction into finished work that is:

• Consistent.
• Professional.
• On brand.
• Delivered on time.

The successful candidate must be capable of working independently without requiring daily task assignment or constant supervision.

The role is responsible for executing across:

• Social media.
• Brand content.
• Graphic design.
• Proposal presentations.
• Website content.
• Digital assets.
• Project photography.
• Brand asset organization.
• Marketing reporting.

This position is not client-facing and does not manage client relationships.

The Coordinator's responsibility is to create the materials the organization uses to present itself professionally to clients and prospects—not to manage the organization's service delivery to those clients.

The marketing function has been largely inactive for approximately two years. Existing resources—including brand assets, completed project photography, and drone footage—are already available.

The initial objective is therefore not simply to produce content, but to reactivate and rebuild the marketing operating system.

During the first 90 days, the Coordinator will establish:

• A functioning content calendar.
• A consistent posting process.
• An organized brand asset library.
• A Canva brand kit.
• A reusable template library.
• A reporting cadence.
• A Marketing L10 structure.

By Day 90, the marketing system should operate consistently without leadership's daily involvement in execution.

Key Responsibilities

Brand Production & Content

• Transform completed project photography into polished marketing content.
• Transform raw project footage into finished brand materials.
• Work with available drone footage provided by team members.
• Translate leadership's creative direction into:
  • Social media content.
  • Digital assets.
  • Branded materials.
  • Marketing collateral.
• Produce visually polished content consistent with established brand standards.
• Maintain visual consistency across marketing materials.
• Develop reusable design templates.
• Create content efficiently using established brand assets.
• Source raw project content from the design team.
• Organize incoming project content for future use.
• Identify strong project visuals for marketing purposes.
• Maintain a consistent production rhythm.
• Produce finished work rather than requiring leadership to complete execution.

Social Media & Content Calendar Management

The Marketing and Brand Coordinator owns the organization's social media content calendar.

Responsibilities include:

• Build the initial content calendar.
• Maintain a living content schedule.
• Plan upcoming content.
• Track content requiring production.
• Track content ready for publication.
• Maintain consistent posting.
• Publish according to established schedules.
• Coordinate content across applicable social platforms.
• Maintain visibility into:
  • Content being developed.
  • Content ready for posting.
  • Published content.
  • Upcoming content requirements.
• Ensure the monthly content calendar is completed on time.
• Report weekly on:
  • Marketing output.
  • Publishing activity.
  • Engagement.
• Build a sustainable content-production process.
• Maintain consistency even when leadership is focused on other business priorities.

Independent Publishing

During the initial onboarding period, leadership will provide direction and review while brand standards are established.

The goal is progressive independence.

Beginning approximately Day 61 onward, the Coordinator should be capable of publishing within established brand guidelines without requiring individual approval of every piece of content.

Proposal Presentation Support

• Build the visual and design layer for client proposals.
• Support specification presentations.
• Create professional branded proposal decks.
• Translate leadership's direction into polished presentation materials.
• Organize proposal content visually.
• Maintain brand consistency throughout presentations.
• Improve the visual quality of materials used with prospective clients.
• Support the Integrator in determining how the organization visually presents itself to prospects.
• Complete revisions when requested.
• Maintain reusable proposal templates where appropriate.

Proposal Turnaround Standard

Target: 48 Hours from Direction to Draft

Proposal presentation drafts should be completed within 48 hours after receiving the required direction and materials.

Role Boundary

The Marketing and Brand Coordinator does not:

• Present proposals to clients.
• Manage client relationships.
• Own client communication.
• Make client-facing business decisions.

The role owns the visual execution and design support behind the presentation.

Website & Digital Presence

• Maintain the organization's WordPress website.
• Keep website content current.
• Update applicable project content.
• Maintain digital assets.
• Maintain visual brand consistency across the website.
• Ensure the project portfolio accurately represents the organization's current work.
• Add or update project imagery when appropriate.
• Maintain basic website content.
• Support basic SEO.
• Apply SEO fundamentals to applicable website content.
• Identify outdated content requiring updates.
• Maintain consistency between:
  • Website.
  • Social media.
  • Brand materials.
  • Proposal materials.

Brand Asset Management

The Marketing and Brand Coordinator owns the organization of the shared brand asset library.

Assets may include:

• Logos.
• Project photography.
• Drone footage.
• Approved templates.
• Design files.
• Brand resources.
• Social media assets.
• Proposal templates.

The Coordinator will:

• Build an organized folder structure in OneDrive.
• Establish clear naming conventions.
• Organize existing brand assets.
• Organize newly received assets.
• Maintain current versions.
• Prevent unnecessary duplication.
• Ensure team members can easily locate approved materials.
• Maintain the library on an ongoing basis.

Single Source of Truth

The shared OneDrive brand asset folder will function as the organization's single source of truth for brand assets.

It must remain:

• Current.
• Organized.
• Accessible.
• Easy to navigate.

The initial folder structure should be built and organized during the first 30 days.

Project Photography & Visual Asset Preparation

• Review available project photography.
• Review raw project footage.
• Review drone footage.
• Identify assets suitable for:
  • Social media.
  • Website.
  • Proposals.
  • Other brand materials.
• Process project photography when necessary.
• Perform appropriate photo editing.
• Prepare visuals for digital use.
• Maintain visual quality.
• Preserve an accurate representation of completed work.
• Organize final assets in the appropriate OneDrive folders.
• Coordinate with the design team to obtain additional project content when needed.

Brand Stewardship

The Marketing and Brand Coordinator is expected to protect and consistently apply the organization's established brand identity.

This includes:

• Visual standards.
• Brand tone.
• Approved templates.
• Brand assets.
• Presentation quality.
• Content consistency.

The Coordinator should understand not only how to create content, but also how to recognize when something does not align with the established brand.

Once brand standards are understood, routine execution should not require leadership to repeatedly correct:

• Visual direction.
• Layout.
• Branding.
• Content structure.
• Asset selection.

Reporting & Coordination

• Submit a written End-of-Day Summary in Microsoft Teams.
• Submit the EOD summary daily by 5:00 PM ET.
• Complete reporting without requiring reminders.
• Submit a written Weekly Activity Report to the Integrator.
• Submit the weekly report every Friday before 5:00 PM ET.
• Report on:
  • Content produced.
  • Content published.
  • Current projects.
  • Proposal support.
  • Website work.
  • Brand asset organization.
  • Outstanding items.
  • Relevant engagement activity.
• Participate in the Marketing L10 once established.
• Support creation of the Marketing L10 structure during onboarding.
• Communicate blockers promptly.
• Maintain visibility into work in progress.

Continuous Improvement

• Identify opportunities to improve the content-production process.
• Develop reusable templates.
• Improve brand asset organization.
• Reduce unnecessary leadership involvement.
• Improve consistency across marketing channels.
• Build repeatable workflows.
• Identify recurring production bottlenecks.
• Recommend practical improvements.
• Maintain the infrastructure created during the first 90 days.
• Continuously refine the marketing operating system as output increases.

Qualifications

Required

• Minimum 2 years of experience in:
  • Marketing.
  • Brand coordination.
  • Social media management.
  • Similar role.
• Strong graphic-design skills.
• Proficiency with:
  • Canva.
  • Equivalent professional design tools.
• Professional experience managing social media platforms.
• Experience with at least:
  • LinkedIn.
  • Instagram.
• Ability to receive direction and independently convert it into finished work.
• Ability to produce polished, on-brand materials without constant supervision.
• Excellent organizational skills.
• Ability to simultaneously manage:
  • Content calendar.
  • Brand asset library.
  • Active production assignments.
• Strong attention to detail.
• Strong written communication in English.
• Ability to write and edit:
  • Brand copy.
  • Presentation copy.
• Bilingual English/Spanish.
• Ability to work independently.
• Strong follow-through.
• Ability to meet deadlines consistently.

Preferred

• Experience working in:
  • Design.
  • Architecture.
  • Construction.
  • Related technical or specification-driven industry.
• WordPress experience.
• Experience maintaining website content.
• Experience building or managing:
  • Content calendars.
  • Posting schedules.
• Familiarity with:
  • Microsoft Teams.
  • OneDrive.
  • Microsoft Copilot.
• Experience supporting:
  • Proposal production.
  • Pitch document production.
  • B2B presentations.
• Photo-editing skills.
• Experience processing professional project photography.

Ideal Candidate Profile

The ideal Marketing and Brand Coordinator is someone who:

• Is highly creative but also highly organized.
• Enjoys producing finished work.
• Can translate broad creative direction into execution.
• Does not require daily task assignment.
• Takes ownership of deadlines.
• Maintains consistency without constant reminders.
• Understands the importance of brand standards.
• Can manage multiple creative projects simultaneously.
• Is comfortable building systems where processes have not been active recently.
• Can organize a large volume of existing creative assets.
• Enjoys both creative production and operational organization.
• Understands B2B presentation quality.
• Can work effectively in a technical industry.
• Is comfortable learning about:
  • Lighting.
  • Electrical design.
  • AV integration.
• Can accurately represent technical project work in marketing materials.
• Proactively fills execution gaps.
• Communicates clearly when direction or information is required.

Core Competencies

The ideal Marketing and Brand Coordinator demonstrates strength in:

• Brand Management
• Marketing Coordination
• Graphic Design
• Social Media Management
• Content Creation
• Content Calendar Management
• Brand Stewardship
• Canva
• Proposal Design
• Presentation Design
• B2B Marketing
• WordPress
• Website Content Management
• Basic SEO
• Digital Asset Management
• Photo Editing
• Project Photography
• Copywriting
• Microsoft Teams
• OneDrive
• Organization
• Deadline Management
• Creative Execution
• Independent Execution
• Attention to Detail
• Reporting
• Process Development
• Bilingual English/Spanish Communication

Typical Workday

The Marketing and Brand Coordinator works full-time, aligned with the organization's Eastern Time workday.

Schedule: 9:00 AM – 6:00 PM ET

Morning – 9:00 AM to 12:00 PM ET

The Coordinator will typically:

• Review overnight direction in Microsoft Teams.
• Review revision requests.
• Review new raw content received from the team.
• Check the content calendar.
• Confirm what content is scheduled for publication that day.
• Review what needs to be produced during the week.
• Prioritize active creative assignments.
• Begin or continue:
  • Social media content.
  • Proposal design.
  • Brand asset organization.
  • Website updates.
• Respond to coordination messages from the Integrator.

Afternoon – 1:00 PM to 5:00 PM ET

The afternoon is primarily dedicated to active production.

The Coordinator will:

• Continue creative production.
• Complete social media assets.
• Continue proposal design.
• Process revision requests received during the day.
• Update the brand asset folder.
• Organize new files.
• Finalize scheduled content.
• Queue content for publication.
• Complete applicable website work.
• Review deliverables for brand consistency.
• Submit the required EOD summary by 5:00 PM ET.

The EOD summary should identify:

• Work completed.
• Work still in progress.
• Items carrying into the following workday.

Typical Workweek

Monday – Planning & Production

• Review the week's content calendar.
• Confirm content already queued.
• Identify content requiring production.
• Review active proposal or marketing deliverables.
• Begin active production.

Tuesday – Thursday – Core Production

These are the highest-volume production days.

Primary activities include:

• Social media content.
• Graphic design.
• Proposal presentation design.
• Website updates.
• Brand asset management.
• Content scheduling.
• Revisions.

Friday – Weekly Close

• Finalize upcoming content.
• Queue the following week's scheduled content.
• Confirm upcoming content is ready.
• Complete deliverables due before the weekend.
• Submit the weekly activity report to the Integrator by 5:00 PM ET.

Approximate Workload Distribution

The position is expected to allocate approximately:

• 50% – Brand & Social Content Production
• 25% – Proposal Presentation Support
• 15% – Brand Asset Management & Website Maintenance
• 10% – Reporting & Coordination

Performance Evaluation & Accountability

Formal performance reviews occur at:

• Day 30.
• Day 60.
• Day 90.
• Quarterly thereafter.

Performance increases are tied to KPI performance.

The role is designed around progressive independence.

During the initial onboarding period, the Integrator provides:

• Creative direction.
• Brand guidance.
• Review.
• Feedback.

As standards become established, the Coordinator is expected to independently own routine marketing execution.

The ultimate Day 90 objective is for leadership to provide direction and vision without needing to personally manage daily marketing production.

Key Performance Indicators (KPIs)

Social Media Publishing

Target: 3–5 Posts per Week

Content should be:

• Consistent.
• On brand.
• Published according to schedule.

Content Calendar Completion

Target: 100% On-Time Monthly

The monthly content calendar should be:

• Maintained.
• Produced.
• Scheduled.
• Completed on time.

Brand Asset Library

Target: 100% Organized & Accessible Within 30 Days

The shared OneDrive brand asset library must be fully:

• Structured.
• Organized.
• Accessible.
• Current.

Proposal Presentation Turnaround

Target: 48 Hours from Direction to Draft

Proposal presentation drafts should be completed within 48 hours after direction is received.

Weekly Activity Report

Target: Every Friday by 5:00 PM ET

The report should be submitted:

• On time.
• Without prompting.

End-of-Day Summary

Target: Daily by 5:00 PM ET

The EOD summary should be submitted:

• Every working day.
• On time.
• Without prompting.

Leadership Involvement in Marketing Execution

Day 90 Target: Routine Marketing Execution Operates Independently

By Day 90, the Integrator should no longer need to personally handle routine marketing execution.

Reporting Structure

The Marketing and Brand Coordinator:

• Reports directly to the Integrator / Co-Owner.
• Receives:
  • Creative direction.
  • Brand vision.
  • Strategic priorities.
• Owns day-to-day execution.
• Coordinates with the design team to obtain:
  • Project photography.
  • Drone footage.
  • Raw project content.
  • Relevant project information.
• Participates in the Marketing L10 once established.
• Is not responsible for managing client relationships.

Software & Tools

Microsoft Teams

Primary platform for:

• Internal communication.
• Coordination.
• Daily reporting.
• Marketing communication.

OneDrive

Used for:

• Brand asset library.
• Project photography.
• Drone footage.
• Design files.
• Templates.
• Marketing assets.

The shared folder structure will be established during onboarding.

Canva

Primary design-production platform.

Used for:

• Social content.
• Branded materials.
• Proposal design.
• Templates.

An existing license is available.

A formal Canva brand kit and template library will be established during onboarding.

WordPress

Used for:

• Website maintenance.
• Content updates.
• Portfolio updates.
• Digital asset management.

Microsoft Copilot

Used for AI-assisted:

• Content generation.
• Copy development.

The platform is being deployed through the organization's existing Microsoft 365 license.

LinkedIn

Primary B2B social platform.

Instagram

Used for:

• Visual portfolio.
• Brand presence.

Additional platforms may be confirmed with leadership.

D-Tools Cloud

May be used as a project-context reference as deployment expands, beginning with the AV side of the organization.

90-Day Training & Onboarding Plan

The onboarding program is divided into three initial courses followed by formal 30-, 60-, and 90-day performance gates.

Course 1 – Company | Days 1–10

The Coordinator will complete structured onboarding covering:

• Company history.
• Organizational structure.
• The three related entities.
• How the entities overlap.
• Lighting projects.
• AV projects.
• Electrical projects.
• Core values.
• EOS structure.
• L10 meeting rhythm.
• Integrator communication style.
• Leadership expectations.
• Existing brand standards.
• Existing visual identity.

Course 1 Outcome

By the end of Day 10, the Coordinator should understand:

• The organization they are representing.
• How the business operates.
• How the three entities relate.
• The organization's visual identity.
• The expectations surrounding brand execution.

Course 2 – Industry | Days 11–20

Training includes:

• Commercial lighting.
• AV integration.
• Electrical design.
• How projects are developed.
• How projects are delivered.
• What the design team produces.
• What clients care about.
• Proposal structure.
• Effective proposal presentation.
• Project photography.
• Drone footage as a marketing asset.

Course 2 Outcome

By the end of Day 20, the Coordinator should understand the technical context sufficiently to represent the organization's work accurately in marketing content.

Course 3 – Role | Days 21–30

Training includes:

• Content calendar system.
• Posting workflow.
• Canva brand kit setup.
• Template library creation.
• OneDrive brand asset architecture.
• Naming conventions.
• Proposal presentation support process.
• Proposal turnaround expectations.
• Weekly reporting format.
• Reporting cadence.
• Marketing L10 structure.

The new Marketing L10 will be scaffolded with the Integrator.

Course 3 Outcome

By Day 30, the Coordinator should be capable of:

• Running the content calendar.
• Producing the first round of social content for review.
• Maintaining the brand asset system.
• Supporting proposal production.

30-60-90 Day Performance Gates

Day 30 Gate – Foundation Established

By Day 30, the Coordinator must be able to explain without prompting:

• Brand standards.
• Content calendar structure.
• Proposal support workflow.

Additionally:

• The brand asset folder is built.
• The brand asset folder is organized.
• The first content calendar is drafted for leadership review.

Day 60 Gate – Independent Production

By Day 60:

• At least 3 posts have been published and approved.
• One proposal presentation has been completed independently.
• Weekly reports have been submitted on time for 4 consecutive weeks.
• Routine posting approval no longer requires leadership to review individual pieces.

Day 90 Gate – Marketing Execution Operating Independently

By Day 90:

• The content calendar has operated on schedule for 4 consecutive weeks.
• The brand asset library is 100% organized.
• Leadership has not needed to personally handle marketing execution for 30 days.
• The Marketing L10 structure has been proposed and implemented.

Gate Philosophy

Gates matter more than dates.

If a competency gate is not cleared, the gap should be addressed before progression to the next stage.

Performance progression is based on demonstrated capability rather than tenure alone.

Work Environment

• Fully remote.
• No physical presence at company facilities required.
• Full-Time.
• Monday – Friday.
• 9:00 AM – 6:00 PM Eastern Time.
• Reliable high-speed internet connection required.
• All work conducted through:
  • Microsoft 365.
  • Microsoft Teams.
  • OneDrive.
  • Cloud-based design platforms.
• Quiet, dedicated workspace required.
• Workspace must support focused creative production.
• Canva or an equivalent design platform must be accessible and functional before the first day.
• Bilingual English/Spanish written and verbal communication required.

Self-Direction Requirement

This role requires a high degree of self-direction.

Leadership provides:

• Creative direction.
• Brand vision.
• Strategic priorities.

The Marketing and Brand Coordinator owns:

• Execution.
• Organization.
• Production.
• Follow-through.
• Deadlines.

A candidate who requires daily task assignment or constant supervision is not the right fit for this position.

About the Company

Our client is an established commercial lighting, AV integration, and electrical design organization operating since 1998.

The organization designs and delivers:

• Custom lighting solutions.
• Premium lighting products.
• AV systems.
• Electrical installations.

Its clients include:

• Interior designers.
• Architects.
• Contractors.
• Remodeling professionals.

Projects span:

• Residential developments.
• Commercial developments.
• Mixed-use developments.

The organization operates through three related entities sharing a common client base.

The marketing and brand function supports all three entities through a unified brand identity.

The company operates using the Entrepreneurial Operating System (EOS) and maintains active Level 10 meeting rhythms across leadership and design teams.

Microsoft 365 serves as the organization's primary collaboration environment, particularly:

• Microsoft Teams.
• OneDrive.

The marketing function has been largely inactive for more than two years. However, the organization already possesses substantial creative resources, including:

• Brand assets.
• Project photography.
• Drone footage.
• Existing visual identity.

The Marketing and Brand Coordinator is being introduced to activate these resources, rebuild a consistent marketing production rhythm, and establish the infrastructure required for the organization to maintain a professional and active brand presence.

Final Notes

The Marketing and Brand Coordinator is expected to become the operational owner of the organization's marketing and brand execution.

Success in this position means:

• Marketing production operates consistently.
• The organization publishes 3–5 posts per week.
• The content calendar is completed 100% on time each month.
• Social content accurately represents the organization's work.
• Project photography and drone footage are consistently transformed into usable marketing assets.
• The OneDrive brand asset library is 100% organized and accessible within the first 30 days.
• Team members can easily locate approved brand assets.
• Proposal presentations receive professional visual support.
• Proposal drafts are completed within 48 hours of direction.
• The WordPress website remains current.
• The project portfolio accurately represents the organization's work.
• Brand consistency is maintained across:
  • Social media.
  • Website.
  • Proposals.
  • Digital assets.
• EOD summaries are submitted every working day by 5:00 PM ET without prompting.
• Weekly reports are submitted every Friday by 5:00 PM ET without prompting.
• The Coordinator understands enough about lighting, AV, and electrical work to represent projects accurately.
• Routine social publishing becomes independent once brand standards are established.
• The Marketing L10 is established and operating.
• Leadership provides creative direction without needing to personally execute marketing tasks.
• By Day 90, leadership has not needed to touch routine marketing execution for at least 30 consecutive days.