B2B Content Marketing & Media Specialist

Remote – Full-Time
Schedule: Monday – Friday | 8:30 AM – 6:00 PM Eastern Time
Industry: Cybersecurity & Managed Technology

About the Role

The B2B Content Marketing & Media Specialist owns the company’s content channel end to end, including LinkedIn content, static creative, short-form and long-form video editing, podcast content support, content organization, publishing, and performance reporting.

The primary focus is producing and publishing high-quality B2B content that builds authority, trust, and awareness among business owners, executives, and technology decision-makers.

During the first week, the professional will complete structured training with the company’s marketing and advertising agency partner. Following training, the agency will provide day-to-day guidance and support while strategy and initiatives are established collaboratively between company leadership, the agency, and the specialist.

Progress and deliverables will be tracked through the company’s Entrepreneurial Operating System (EOS) operating rhythm.

This is an AI-first role. Full and verifiable participation in the company’s X100 Elite AI Marketing Method, including its bootcamp and coaching program, is a required condition of the engagement.

This position carries no budget, payment, or billing responsibilities. Campaign and vendor payments remain the responsibility of the company’s operations team. Scope of Work (3)

Key Responsibilities

B2B Content Strategy & Execution

• Build, publish, and optimize B2B marketing content across the company’s primary channels.
• Support founder-led content designed to build:
  • Authority
  • Trust
  • Brand awareness
• Create content specifically for business owners, executives, and decision-makers.
• Transform ideas, recordings, interviews, and internal insights into platform-specific content assets.
• Maintain a consistent brand voice and message across all published content.
• Collaborate with company leadership and the agency partner to plan content initiatives.
• Execute approved content initiatives according to schedule.
• Maintain consistency across the company’s overall content engine. Scope of Work (3) Scope of Work (3)

LinkedIn Content Creation

• Create and format LinkedIn content for a professional B2B audience.
• Develop:
  • Founder-led thought leadership
  • Educational content
  • Authority-building posts
  • Promotional content
  • Case studies
  • Credibility-focused posts
• Transform raw ideas into polished LinkedIn content.
• Convert transcripts, videos, recordings, and notes into publishable posts.
• Manage content consistency and cadence.
• Develop strong hooks.
• Structure appropriate calls to action.
• Optimize LinkedIn content for:
  • Engagement
  • Clarity
  • B2B relevance Scope of Work (3)

Video Editing

• Edit short-form video content.
• Edit long-form video content.
• Produce polished B2B marketing videos for:
  • LinkedIn
  • Instagram
  • YouTube
  • Internal campaigns
  • Sales-support initiatives
• Add captions.
• Add appropriate graphics.
• Add transitions.
• Incorporate company branding.
• Add visual enhancements when required.
• Repurpose longer recordings into short-form clips.
• Create clips suitable for:
  • Social media
  • Nurture content
  • Sales enablement
• Organize video assets.
• Maintain an efficient and repeatable video-editing workflow. Scope of Work (3)

Static Content Creation

• Create branded static marketing assets, including:
  • Quote graphics
  • Carousel posts
  • Promotional graphics
  • Educational visuals
  • Case-study graphics
  • Supporting social-media assets
• Ensure all static content follows established brand standards.
• Maintain consistency in messaging.
• Use templates to improve production efficiency.
• Leverage AI-enhanced creative workflows to increase production speed without sacrificing quality. Scope of Work (3)

Podcast Content & Editing

• Support podcast production and post-production workflows.
• Edit podcast audio when required.
• Edit podcast video content.
• Extract high-value clips and highlights from podcast episodes.
• Develop teaser content and promotional snippets.
• Repurpose each podcast episode into additional marketing assets, including:
  • LinkedIn posts
  • Quote graphics
  • Video clips
  • Summaries
  • Promotional assets
• Organize podcast content into a repeatable distribution workflow. Scope of Work (3)

AI Marketing Program & Agency Partnership

Participation in the organization’s AI marketing training and coaching program is a required component of this position.

The Specialist will:

• Complete approximately 10 hours of agency-partner onboarding training during the first week.
• Work directly with the agency partner on:
  • Strategy
  • Tools
  • Production methods
  • Deliverables
• Complete the full X100 10-Day AI Bootcamp within 10 calendar days of the start date.
• Complete every module of the program.
• Demonstrate practical mastery of the tools, prompts, and frameworks before transitioning into full production.
• Attend one live, camera-on group coaching call every week.
• Attend either:
  • Monday at 4:00 PM Pacific Time, or
  • Wednesday at 1:00 PM Pacific Time.
• Attend the full live session; recordings do not count toward the attendance requirement.
• Join the program’s private WhatsApp channel during the first week.
• Post at least one question, update, or contribution per month.
• Engage more frequently whenever questions, blockers, or wins arise.
• Continuously test and implement new AI-powered content workflows introduced through the program. Scope of Work (3) Scope of Work (3)

Content Operations & Asset Management

• Organize content calendars.
• Maintain production workflows.
• Organize content asset libraries.
• Maintain consistent file-naming conventions.
• Maintain structured content storage.
• Organize editing workflows.
• Ensure assets remain publishing-ready.
• Maintain appropriate version control.
• Ensure content is easy for the team to locate and access.
• Coordinate:
  • Drafts
  • Revisions
  • Approvals
  • Final exports
• Ensure approved content is distributed on time. Scope of Work (3)

AI Tools & Marketing Automation

• Use AI and content-production tools to accelerate marketing execution.
• Work with platforms including:
  • Claude
  • ChatGPT
  • Canva
  • Descript
  • CapCut
  • Adobe tools
  • Zapier
  • Similar platforms
• Apply AI to:
  • Content ideation
  • Research
  • Content repurposing
  • Editing support
  • Summarization
  • Hook generation
  • Content adaptation
• Collaborate with the internal team member responsible for marketing automations.
• Ensure content workflows and automation systems work together effectively.
• Continuously identify new tools and workflows.
• Bring new ideas to the team rather than relying exclusively on existing processes. Scope of Work (3)

Publishing & Quality Control

• Review content before publication.
• Verify content across multiple browsers and devices.
• Conduct publishing checks using:
  • Microsoft Edge
  • Google Chrome
  • Firefox
• Confirm content displays correctly before and after publication.
• Verify:
  • Formatting
  • Captions
  • Links
  • Branding
• Ensure every asset meets quality standards before going live. Scope of Work (3)

Reporting & Analytics

• Track key content-performance metrics.
• Monitor:
  • Engagement
  • Reach
  • Views
  • Watch time
  • Click-through performance
  • Content output
• Identify which content themes perform best.
• Identify high-performing formats.
• Evaluate which editing approaches generate stronger results.
• Deliver weekly performance updates.
• Deliver monthly performance summaries.
• Provide recommendations based on performance data.
• Keep marketing measurables current within the EOS Scorecard. Scope of Work (3)

Additional Responsibilities

• Own and maintain the Marketing Level 10 (L10) document for the weekly marketing meeting.
• Keep the following updated throughout the week:
  • Scorecard
  • Rocks
  • Issues
  • To-dos
• Maintain the L10 document continuously rather than updating it only immediately before meetings.
• Participate actively in the daily team huddle with leadership.
• Contribute original ideas for:
  • Campaigns
  • Positioning
  • Messaging
  • Content themes
• Document repeatable marketing processes as the company’s marketing operation grows. Scope of Work (3)

Qualifications

Required

• Marketing education and/or relevant professional marketing experience.
• 3+ years of experience in one or more of the following:
  • Content marketing
  • Social media content
  • Video editing
  • Podcast production
  • Digital media execution
• Strong experience creating content for B2B audiences.
• Hands-on experience creating LinkedIn content.
• Experience supporting founder-led thought leadership.
• Strong video-editing skills.
• Experience producing short-form social content.
• Experience repurposing long-form video.
• Experience creating static content such as:
  • Graphics
  • Carousels
  • Branded posts
  • Promotional assets
• Familiarity with podcast editing and repurposing workflows.
• Strong written English.
• Ability to draft, edit, and optimize content.
• Strong visual judgment.
• Excellent attention to detail.
• Highly organized.
• Deadline-driven.
• Comfortable managing multiple content assets simultaneously.
• Working knowledge of AI tools for:
  • Content production
  • Editing
  • Repurposing
  • Workflow automation
• Genuine interest in mastering AI-driven marketing workflows.
• Reliable internet connection.
• Quiet, camera-ready workspace for live meetings. Scope of Work (3)

Preferred

• Experience supporting founder or executive personal brands.
• Experience within:
  • Technology
  • B2B organizations
  • Professional services
• Experience with tools such as:
  • Canva
  • Adobe Creative Suite
  • Descript
  • CapCut
  • Final Cut
  • Premiere
• Understanding of B2B content funnels.
• Understanding of lead-generation-oriented content strategy.
• Familiarity with EOS / Traction structures, including:
  • L10 meetings
  • Daily huddles
  • Rocks
  • Scorecards
• Experience with analytics dashboards.
• Experience producing social-media or content-performance reports. Scope of Work (3)

Typical Workday

8:30 AM ET – Start of Day

• Log in.
• Review the content calendar.
• Review messages.
• Review the day’s priorities.

8:45 AM ET – Daily Leadership Huddle

• Participate in the daily team huddle.
• Align with leadership on priorities, blockers, and deliverables.

Morning – Content Production

Focus production blocks on:

• LinkedIn posts.
• Static creative.
• Video editing.

Midday – Agency Coordination

• Check in with the agency partner.
• Review active initiatives.
• Discuss feedback.
• Coordinate approvals.

Afternoon – Production, Publishing & Quality Control

• Edit podcast clips.
• Repurpose long-form content.
• Schedule content.
• Publish approved assets.
• Perform cross-browser quality checks.

End of Day

• Update the Marketing L10 document.
• Record progress on active deliverables.
• Ensure priorities and outstanding tasks remain visible.

Workday ends at 6:00 PM Eastern Time. Scope of Work (3)

Typical Workweek

Throughout a typical week, the Specialist will:

• Produce and publish content according to the agreed weekly cadence.
• Maintain consistent LinkedIn and supporting-channel activity.
• Attend one required live, camera-on AI marketing coaching call.
• Prepare for the weekly Marketing L10 meeting.
• Participate in the Marketing L10 meeting.
• Maintain the EOS Scorecard.
• Deliver the weekly content-performance report.
• Provide recommendations based on performance.
• Complete agency-partner check-ins.
• Incorporate agency feedback into upcoming content.
• Organize and archive the week’s completed assets within the content library. Scope of Work (3)

Performance Evaluation & Accountability

The Specialist reports to company leadership for direction and priorities, while receiving day-to-day guidance and support from the external marketing and advertising agency partner.

Progress and deliverables are tracked through the organization’s EOS operating rhythm.

A dedicated Virtrify Client Success Manager provides ongoing oversight and monthly written follow-up. Scope of Work (3)

Key Performance Indicators (KPIs)

• AI Bootcamp Completion: Complete the X100 10-Day AI Bootcamp in full by Day 10.
• Live Coaching Attendance: Maintain 100% live, camera-on attendance at the required weekly coaching call.
• Content Publishing Consistency: Publish content consistently according to the agreed cadence.
• 90-Day Content Improvement: Demonstrate measurable improvement in:
  • Content consistency
  • Production speed
  • Engagement
• Performance Reporting: Deliver all weekly and monthly performance reports on time.
• EOS / L10 Management: Keep the Marketing L10 document current every week. Scope of Work (3)

Reporting Structure

• Daily team huddle with leadership.
• Weekly Marketing L10 meeting.
• Weekly EOS Scorecard update.
• Weekly content-performance report.
• Monthly performance summary with recommendations.
• Monthly written follow-up from the assigned Virtrify Client Success Manager. Scope of Work (3)

Software & Tools

• Company-Provided Windows Computer – For work use only.
• Microsoft Teams – Chat and video meetings.
• Microsoft Outlook
• Microsoft Word
• Microsoft Excel
• Vonage – Company VoIP extension.
• Claude – Primary AI tool.
• ChatGPT and additional company-provided AI tools.
• Canva
• Descript
• CapCut
• Adobe Creative Suite
• Zapier
• LinkedIn
• Instagram
• YouTube
• GoHighLevel (GHL) – Being implemented as part of the company’s marketing and CRM strategy.
• 1Password – Password and credential management.
• Microsoft Edge
• Google Chrome
• Firefox
• WhatsApp – AI marketing program channel.
• EOS Tools – L10 document, Scorecard, Rocks, Issues, and To-Dos. Scope of Work (3)

90-Day Onboarding Plan

Days 1–10 – Bootcamp & Foundation

• Complete approximately 10 hours of agency-partner onboarding training during the first week.
• Complete the full X100 10-Day AI Bootcamp.
• Demonstrate practical mastery by Day 10.
• Join the AI marketing program’s WhatsApp channel.
• Attend the first required live, camera-on coaching session.
• Take ownership of the Marketing L10 document.
• Participate in the daily leadership huddle beginning in Week 1.
• Develop a working understanding of:
  • Business model
  • Target audience
  • Marketing objectives
• Establish content systems.
• Establish production workflows.
• Organize the content asset library for production.

Days 11–60 – Content Production & System Buildout

• Attend every required weekly live coaching session with camera on.
• Participate in the program channel at least monthly.
• Raise questions and blockers early.
• Draft and produce initial LinkedIn content supporting founder-led B2B growth.
• Develop static content templates.
• Establish repeatable creative-production systems.
• Begin producing and editing video for:
  • Social media
  • Nurture campaigns
  • Authority-building content
• Support podcast editing and repurposing.
• Keep the Marketing L10 document current throughout every week.

Days 61–90 – Deployment, Optimization & Operating Rhythm

• Independently operate a complete end-to-end content workflow:
  • Recording
  • Editing
  • Repurposing
  • Publishing
• Demonstrate measurable improvements in:
  • Content consistency
  • Production speed
  • Engagement
• Deliver weekly performance reporting covering:
  • Content performance
  • Output
  • Engagement
  • KPIs
• Maintain perfect attendance at required weekly live coaching sessions.
• Remain fully integrated into:
  • Daily leadership huddles
  • Weekly Marketing L10 meetings

Day 90 Expected Outcome

By Day 90, the ideal professional should have:

• A fully organized B2B content-production system.
• A consistent LinkedIn content engine.
• Reliable video-editing workflows.
• Repeatable static-content workflows.
• Consistent podcast-repurposing workflows.
• An accurate and continuously maintained Marketing L10 document.
• Strong working relationships with the agency coaching team and the company’s internal team.

A dedicated Virtrify onboarding success manager supports the professional throughout the first 90 days. Scope of Work (3)

Work Environment

• Fully remote position.
• Full-Time | Monday – Friday | 8:30 AM – 6:00 PM Eastern Time.
• Quiet, distraction-free home workspace.
• Camera-ready professional environment.
• Company-provided Windows computer used exclusively for work purposes.
• Personal activities must be completed on a separate personal device.
• Reliable high-speed internet connection.
• Backup internet option required.
• Camera must remain on during:
  • Live coaching calls
  • Team huddles
  • Team meetings
• Comfortable working within a small, fast-moving, founder-led organization.
• Strong ownership and follow-through expected.
• Expected to proactively contribute new ideas rather than simply execute assigned tasks. Scope of Work (3)

About the Company

Our client is a growing cybersecurity and managed technology company serving small and mid-sized organizations.

The organization provides:

• Managed IT services.
• Managed security services.
• A software platform that provides internal IT teams with a centralized command center for:
  • Security
  • Compliance readiness
  • Technology operations

Historically, nearly all company growth has come through referrals. With its software platform now in the market and an ambitious growth plan underway, the organization is building its marketing function from the ground up.

The company has partnered with an external marketing and advertising agency and is adding a dedicated in-house content professional to transform founder expertise, recordings, and internal insights into a consistent B2B content engine.

The team is small, fully remote, and operates using the Entrepreneurial Operating System (EOS), creating an environment where the B2B Content Marketing & Media Specialist will have significant visibility, accountability, and direct interaction with leadership from the beginning. Scope of Work (3)

Final Notes

The B2B Content Marketing & Media Specialist is expected to become the operational owner of the company’s content engine, combining strong creative execution with structured content operations and an AI-first approach.

Success in this position means:

• Founder expertise is consistently transformed into valuable B2B content.
• LinkedIn develops into a reliable authority-building channel.
• Long-form recordings are efficiently transformed into multiple usable content assets.
• Video, static, podcast, and written content maintain consistent quality and branding.
• Content production becomes organized, repeatable, and scalable.
• AI is actively incorporated into the production workflow rather than treated as an optional tool.
• The X100 AI Marketing program is completed and actively applied.
• Content is thoroughly reviewed before publication.
• Marketing performance is measured rather than judged only by output.
• Weekly and monthly reporting translates performance data into actionable recommendations.
• The Marketing L10 document and EOS Scorecard remain current.
• The Specialist works effectively with company leadership, the external agency partner, and Virtrify.
• By Day 90, the company has a structured, consistent, AI-enabled B2B content engine capable of supporting its next stage of growth.