Marketing Director

Remote – Full-Time
Schedule: Monday – Friday | 9:00 AM – 5:00 PM U.S. Eastern Time

About the Role

The Marketing Director owns the organization’s internal marketing strategy, including its brand, audience, and pipeline of qualified law firm leads. This is a leadership position, not an execution-only role.

Reporting directly to the founder, the Marketing Director will set the overall marketing strategy, lead and develop the internal marketing team, and remain accountable for measurable business results.

The role is responsible for:

• Driving a consistent flow of qualified law firm owners and decision-makers.
• Building the organization’s authority within the legal marketing industry.
• Growing the company’s digital asset network, including its podcast, newsletter, YouTube presence, and social channels.
• Developing those digital assets to a level that can support sponsorship and advertising opportunities.
• Leading, coaching, and holding the marketing team accountable.
• Aligning closely with the sales team to ensure marketing-generated leads convert into closed business.
• Working with the organization’s internal Account Manager, who serves as the Marketing Director’s day-to-day point of contact because the organization manages its own marketing as if it were a client account.
• Reporting marketing performance through clear data, analysis, and recommendations.

The ideal candidate combines strategic thinking, hands-on marketing knowledge, strong people leadership, and a relentless focus on measurable results. Scope of Work

Key Responsibilities

Marketing Strategy & Leadership

• Build and own the organization’s annual marketing plan.
• Develop and manage quarterly marketing plans.
• Establish clear objectives for every marketing channel.
• Define channel-specific budgets.
• Establish measurable KPIs.
• Lead and manage the internal marketing team.
• Coach team members to improve individual and collective performance.
• Manage external marketing contractors when applicable.
• Establish clear accountability across the marketing function.
• Prioritize initiatives according to:
  • Pipeline impact
  • Revenue potential
  • Return on investment
• Regularly present marketing results to the founder.
• Provide strategic recommendations based on performance data. Scope of Work

Lead Generation & Demand Generation

• Drive a consistent pipeline of qualified leads.
• Generate booked strategy calls for the sales team.
• Plan and optimize paid advertising campaigns across:
  • Google
  • Meta
  • LinkedIn
• Develop and optimize retargeting campaigns.
• Build and improve lead magnets.
• Develop high-converting landing pages.
• Create and optimize conversion funnels.
• Own email marketing strategy.
• Build and optimize lead-nurturing sequences.
• Manage the monthly attorney newsletter.
• Work with the sales team to define clear lead-qualification criteria.
• Continuously improve lead quality based on sales feedback and conversion data.
• Plan and execute events, including:
  • Continuing Legal Education (CLE) workshops
  • Full-day workshops
  • A growing two-to-three-day summit
• Help develop and launch an attorney mastermind group. Scope of Work

Digital Asset Network & Audience Growth

• Own the growth strategy for the organization’s attorney podcast.
• Expand podcast distribution and performance across:
  • YouTube
  • Spotify
  • Apple Podcasts
  • Other relevant platforms
• Grow:
  • Subscribers
  • Downloads
  • Views
  • Engagement
• Improve audience performance episode over episode.
• Grow newsletter subscribers.
• Improve newsletter open rates.
• Build the newsletter audience to a level capable of supporting paid advertising.
• Repurpose podcast episodes into:
  • Short-form videos
  • Clips
  • Articles
  • Social media content
• Build a unified audience across:
  • Podcast
  • Newsletter
  • YouTube
  • Social channels
• Develop a professional media kit.
• Create the infrastructure required to support paid sponsorships and advertising.
• Identify potential sponsors.
• Pitch sponsorship and advertising opportunities.
• Secure sponsors and advertising partners for the podcast and newsletter.
• Leverage podcast guests and episode content to generate new business opportunities. Scope of Work

Brand & Content Strategy

• Protect and strengthen the organization’s brand voice.
• Maintain clear brand positioning.
• Protect and evolve the organization’s visual identity.
• Grow both the founder’s personal brand and the organization’s following across:
  • LinkedIn
  • YouTube
  • Instagram
  • Facebook
  • X
• Oversee blog content.
• Oversee press releases.
• Develop and publish case studies.
• Coordinate video testimonials.
• Oversee both human-created and AI-assisted content.
• Manage AI video and short-form reel initiatives.
• Support webinars.
• Support speaking engagements.
• Support promotion of the founder’s published book.
• Position the founder as a nationally recognized thought leader in legal marketing.
• Strengthen the organization’s reputation for exceptional client results and customer service.
• Ensure content consistently positions the organization as an authority in:
  • Law firm marketing
  • Digital growth
  • AI search visibility Scope of Work

Analytics & Reporting

• Track marketing performance across all channels.
• Develop and maintain clear performance dashboards.
• Measure:
  • Cost per lead
  • Cost per booked strategy call
  • Client Acquisition Cost (CAC) by channel
  • Blended CAC
  • Marketing-sourced revenue
• Report weekly on marketing’s contribution to the sales pipeline.
• Report monthly on overall marketing performance.
• Continuously test new strategies, campaigns, and approaches.
• Analyze results quickly.
• Reallocate marketing budget toward the channels and initiatives producing the strongest results. Scope of Work

Qualifications

Required

• Master’s degree in Marketing and/or Communications.
• Minimum 5 years of marketing experience.
• At least 2 years in a marketing leadership or management role.
• Proven track record of generating qualified B2B leads.
• Demonstrated ability to contribute directly to revenue growth.
• Experience managing and developing a marketing team.
• Strong hands-on knowledge of:
  • Google Ads
  • Meta Ads
  • Paid media strategy
  • SEO
  • Content marketing
  • Email marketing
  • Lead nurturing
  • Social media growth
  • Marketing analytics
  • Performance reporting
  • CRM operations
  • GoHighLevel (GHL)
• Strong written and spoken English at C1 level or higher.
• Exceptional communication skills.
• Strong presentation capabilities.
• Data-driven approach to decision-making.
• Comfortable taking ownership of marketing numbers and performance.
• High level of accountability and ownership. Scope of Work

Preferred

Experience in any of the following is considered an advantage:

• Marketing agency environments.
• Legal-industry marketing.
• Professional-services marketing.
• Podcast growth and monetization.
• YouTube channel growth and monetization.
• Sponsorship sales.
• Media partnerships.
• B2B high-ticket service marketing.
• AI search.
• Generative Engine Optimization (GEO).
• Marketing automation.
• GoHighLevel workflows.
• EOS (Entrepreneurial Operating System). Scope of Work

Core Competencies

The ideal Marketing Director demonstrates strength in:

• Strategic thinking
• Leadership
• Lead generation
• Brand building
• Content strategy
• Creativity
• Data analysis
• Communication
• Project management
• Ownership
• Adaptability Scope of Work

Typical Workday

A typical day may include:

• Review lead flow and current pipeline numbers.
• Analyze campaign performance.
• Meet with the marketing team to establish and review priorities.
• Align with the sales team regarding lead quality and upcoming strategy calls.
• Review content before publication.
• Review advertising and creative assets.
• Optimize paid campaigns based on performance data.
• Improve funnels and conversion paths.
• Advance digital asset network growth.
• Work on sponsorship and monetization initiatives.
• Communicate progress, priorities, and blockers to the founder.
• Collaborate with departments across the broader organization, not only the marketing team. Scope of Work

Typical Workweek

Throughout a typical week, the Marketing Director will:

• Plan and publish the week’s podcast episode.
• Coordinate repurposed content from each podcast episode.
• Attend a weekly 90-minute leadership meeting.
• Participate in a monthly review meeting.
• Attend additional drop-in meetings when necessary.
• Lead weekly marketing team meetings.
• Conduct one-on-one meetings with team members.
• Report weekly lead-generation and pipeline results to the founder.
• Review paid campaign budgets.
• Adjust campaign spending based on results.
• Plan upcoming newsletters.
• Coordinate upcoming events.
• Manage the content calendar.
• Meet with the sales team to review lead quality and feedback.
• Follow up on sponsorship and partnership opportunities. Scope of Work

Performance Evaluation & Accountability

Performance will be evaluated based on the Marketing Director’s ability to connect marketing activity directly to qualified pipeline, revenue, audience growth, and organizational performance.

Key areas of evaluation include:

• Volume and quality of qualified leads generated.
• Ability to generate Sales Qualified Leads (SQLs) that effectively convert into clients.
• Marketing contribution to closed revenue.
• Growth of the digital asset network.
• Ability to grow the podcast, newsletter, YouTube, Instagram, Facebook, and other channels to a level that supports monetization.
• Progress toward sponsorship and advertising revenue.
• Success positioning the founder as a nationally recognized thought leader.
• Success positioning the organization as an industry leader in results and customer service.
• Marketing team leadership.
• Overall team performance.
• Quality of marketing reporting.
• Quality of strategic decision-making.
• Reduction in the founder’s involvement in day-to-day marketing execution. Scope of Work

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs): Number generated per month.
• Sales Qualified Leads (SQLs): Number generated per month.
• Booked Strategy Calls: Number of qualified strategy calls generated monthly.
• Cost per Lead: Tracked by marketing channel.
• Cost per Booked Call: Tracked by marketing channel.
• Client Acquisition Cost (CAC): Reported by channel and as a blended figure.
• Lead-to-Call Conversion Rate: Measured jointly with sales.
• Call-to-Close Conversion Rate: Measured jointly with sales.
• Digital Asset Network Growth: Track subscribers, downloads, views, open rates, and engagement across podcast, newsletter, YouTube, Instagram, Facebook, and other relevant social channels.
• Sponsorship & Advertising Revenue: Revenue generated from podcast and newsletter sponsorships and advertising.
• Marketing Calendar Execution: Consistent on-time delivery of the established marketing calendar. Scope of Work

Software & Tools

The Marketing Director will work with:

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4
• Google Search Console
• WordPress
• YouTube Studio
• Spotify for Podcasters
• Apple Podcasts Connect
• GoHighLevel (GHL) – CRM and marketing automation
• Email Marketing Platform
• Canva
• ChatGPT, Claude, or similar AI tools
• Project Management Tools Scope of Work

Strong Candidate Indicators

A strong candidate should be able to demonstrate real business results rather than only creative marketing experience.

During the evaluation process, candidates should be able to:

• Present real performance numbers from previous campaigns.
• Discuss:
  • Leads generated
  • Cost per lead
  • Revenue impact
• Present a clear and practical strategy for growing a digital asset network.
• Explain how they would grow and monetize:
  • A podcast
  • A newsletter
  • Social media channels
• Demonstrate previous experience building and leading marketing teams.
• Explain how they established accountability within those teams.
• Connect marketing activity directly to sales results.
• Present original strategic ideas rather than relying exclusively on direction from leadership.
• Provide examples of new campaign concepts or client-value initiatives they have developed.
• Communicate ideas clearly and confidently in English.

Candidates who focus primarily on creative output or vanity metrics without demonstrating a connection to qualified leads and revenue should not advance. Scope of Work

Behavioral Profile

Ideal candidates demonstrate:

• Strong leadership presence.
• Results orientation.
• Sense of urgency.
• High autonomy.
• Strong self-direction.
• Creativity balanced with analytical thinking.
• Openness to direct feedback.

Candidates who are strong individual executors but struggle to lead a team, establish strategy, or take ownership of outcomes may not be a strong fit for this leadership position. Scope of Work

Work Environment

• Fully remote position.
• Direct collaboration with the founder.
• Monday – Friday, 9:00 AM – 5:00 PM U.S. Eastern Time.
• Occasional meetings outside standard working hours may be required, including early-evening meetings for West Coast clients.
• Fast-paced and growth-focused environment.
• Full-time dedication to the position.
• Significant ownership and strategic influence. Scope of Work

About the Company

Our client is an award-winning digital marketing and AI-powered growth agency based in South Florida that works exclusively with law firms throughout the United States.

For more than ten years, the organization has helped attorneys generate more leads, acquire more clients, and increase profitability through an integrated client-generation system that includes:

• Law firm website design and hosting.
• Google and Meta PPC advertising.
• Local and organic SEO.
• AI search visibility.
• Reputation monitoring and marketing.
• Social media marketing.
• Digital lead funnels.
• Lead nurturing.
• Human-created and AI-assisted content.
• AI video and short-form reels.
• Reporting and analytics.

The organization's brand ecosystem also includes a weekly attorney podcast, a monthly attorney newsletter, Continuing Legal Education programs, lead magnets, and a published book focused on law firm digital marketing.

The organization sells high-ticket, long-term marketing engagements to law firm owners and is currently scaling its own sales and marketing engine to increase qualified lead flow, close more new business, and transform its growing portfolio of digital assets into a significant growth and revenue channel. Scope of Work

Final Notes

The Marketing Director is expected to become the strategic owner of the organization’s marketing engine, taking responsibility not simply for marketing activity, but for measurable growth.

Success in this position means:

• Marketing consistently generates qualified law firm leads.
• The sales team receives a predictable pipeline of booked strategy calls.
• Marketing activity can be directly connected to pipeline and closed revenue.
• Paid campaigns are continuously optimized based on performance and ROI.
• Lead quality improves through close collaboration between marketing and sales.
• The organization’s podcast, newsletter, YouTube presence, and social channels develop into meaningful business assets.
• The digital asset network becomes capable of generating sponsorship and advertising revenue.
• The founder develops greater national recognition as a legal-marketing thought leader.
• The organization strengthens its position as an authority in law firm marketing and AI search.
• Marketing team members have clear priorities, KPIs, and accountability.
• Reporting gives leadership a clear understanding of what is working and where resources should be allocated.
• The Marketing Director brings original ideas, strategic direction, and strong leadership rather than waiting for instructions.
• The founder becomes progressively less involved in day-to-day marketing execution because the Marketing Director has assumed genuine ownership of the function.