Client Engagement & Social Media Coordinator

    full-time
    full-time
    remote
    Posted August 4, 2026

    Job Description

    Remote – Full-Time Engagement Schedule: Monday – Friday | 8:30 AM – 5:30 PM U.S. Eastern Time

    The Client Engagement & Social Media Coordinator owns the execution of the firm's organic marketing efforts by transforming strategic direction and raw content into polished, published marketing assets across every owned communication channel.

    Working closely with the Marketing Director, this role manages content creation, social media execution, CRM marketing, email marketing, Google Business Profile management, reporting, and marketing operations.

    This is a highly proactive role designed for a creative, detail-oriented marketing professional who not only executes assigned tasks but also identifies new opportunities, recommends improvements, and contributes to building scalable marketing systems.

    The role is marketing-focused and does not involve legal work, case management, client representation, or direct client communication. Paid advertising strategy remains under firm leadership, while website development and SEO are managed externally.

    Success in this role is measured by consistency of execution, marketing performance, brand quality, operational organization, and continuous improvement of the firm's marketing systems.

    Key Responsibilities

    Social Media Management

    • Create, schedule, and publish content across all social media platforms.
    • Write platform-specific captions in both English and Spanish.
    • Maintain a structured content calendar with scheduled, in-progress, and upcoming content.
    • Monitor engagement and respond to general comments within approved guidelines.
    • Escalate client-specific or legal inquiries appropriately.
    • Monitor social media trends and recommend improvements.

    Content Creation & Creative Production

    • Transform raw video, photography, testimonials, attorney insights, and community content into polished marketing assets.
    • Edit short-form videos for social media platforms.
    • Design branded graphics and templates using Canva.
    • Repurpose content into multiple formats across various channels.
    • Maintain an organized library of marketing assets, templates, photography, video, and testimonials.

    Copywriting

    • Write original marketing copy for:

      • Social media
      • Email newsletters
      • Google Business Profile
      • Marketing campaigns

    • Produce high-quality copy in both English and Spanish.

    • Maintain consistent brand voice across every communication channel.

    • Conduct keyword research to support organic marketing initiatives.

    Email Marketing & CRM Campaigns

    • Own the newsletter process from planning through performance reporting.

    • Build and maintain audience segmentation.

    • Manage mailing lists and contact data.

    • Schedule and distribute email campaigns.

    • Analyze campaign performance including:

      • Open rates
      • Click-through rates
      • Deliverability
      • Unsubscribes

    • Optimize future campaigns using performance insights.

    Google Business Profile Management

    • Publish weekly Google Business Profile updates.
    • Maintain accurate business information and imagery.
    • Organize testimonials and marketing assets.
    • Ensure consistency between Google Business Profile and other marketing channels.

    CRM & Marketing Automation

    • Support implementation and ongoing management of the firm's CRM and marketing automation platform.

    • Manage:

      • Contact records
      • Pipelines
      • Tags
      • Segmentation
      • Email templates
      • Campaigns
      • Automations

    • Maintain clean, organized CRM data.

    • Document CRM configurations and workflows.

    Project & Workflow Management

    • Manage marketing projects through the firm's project management system.
    • Maintain current task status and deadlines.
    • Follow structured daily checklists.
    • Improve workflows and marketing systems as the organization grows.

    Marketing Optimization

    • Monitor competitor marketing activities.
    • Recommend new marketing ideas and campaign improvements.
    • Test different creative approaches and optimize performance.
    • Identify opportunities for automation and operational efficiency.
    • Utilize AI tools to improve productivity without sacrificing quality.
    • Proactively identify missing assets or process improvements.

    Reporting & Analytics

    • Build recurring marketing performance reports.

    • Consolidate reporting across:

      • CRM
      • Social media
      • Google Business Profile
      • Email marketing
      • Paid advertising dashboards

    • Track marketing performance over time.

    • Deliver daily and weekly status updates.

    • Present insights and actionable recommendations to leadership.

    Additional Responsibilities

    • Document marketing SOPs and internal processes.
    • Support development of internal marketing training materials.
    • Coordinate with external marketing agencies.
    • Participate in daily marketing meetings.
    • Maintain confidentiality while working within a legal environment.

    Qualifications

    Required

    • Fully bilingual in English and Spanish, with excellent written and verbal communication skills in both languages.
    • Demonstrated experience writing marketing copy for multiple digital channels, with writing samples available for review.
    • Hands-on experience managing business social media accounts, including content creation, scheduling, publishing, and engagement management.
    • Exceptional attention to detail, ensuring accuracy in content, branding, scheduling, and data management.
    • Strong creative mindset with the ability to develop engaging marketing content and improve upon initial concepts.
    • Ability to work independently, prioritize tasks, and execute projects with minimal supervision.
    • Experience using AI tools such as ChatGPT or Claude for research, copywriting, editing, brainstorming, and content repurposing while maintaining brand consistency.
    • Professional discretion and ability to handle confidential information appropriately.
    • Growth mindset with a willingness to receive feedback and continuously improve.
    • Strong organizational and project management skills.
    • Experience managing multiple marketing projects simultaneously.

    Preferred

    • Previous experience marketing for a law firm, immigration practice, or professional services organization.
    • Experience with CRM and marketing automation platforms such as GoHighLevel, HubSpot, or ActiveCampaign.
    • Experience creating and managing automated email campaigns.
    • Short-form video editing experience for social media platforms.
    • Knowledge of keyword research and SEO fundamentals.
    • Experience managing Google Business Profile.
    • Email marketing experience, including segmentation and campaign performance analysis.
    • Experience building executive marketing reports.
    • Degree in Marketing, Communications, Journalism, Advertising, or a related field.
    • Previous experience working remotely with U.S.-based organizations.

    Core Competencies

    • Social Media Management
    • Content Creation
    • Copywriting
    • Email Marketing
    • CRM Management
    • Marketing Automation
    • Google Business Profile Management
    • Marketing Analytics
    • Brand Management
    • Video Editing
    • Graphic Design
    • AI Productivity
    • Organization & Project Management
    • Creativity
    • Communication
    • Continuous Improvement

    Typical Work Day

    • Review daily priorities and marketing checklist.
    • Monitor social media engagement and respond to approved comments.
    • Participate in the daily marketing check-in.
    • Create social media content, graphics, videos, and marketing copy.
    • Build newsletters and email campaigns.
    • Schedule and publish content.
    • Update the CRM, contact lists, and marketing automations.
    • Conduct keyword research and competitive analysis.
    • Organize marketing assets and documentation.
    • Prepare end-of-day progress reports and update project management systems.

    Typical Workweek

    Monday

    • Plan the week's content calendar.
    • Align priorities with the Marketing Director.
    • Prepare Google Business Profile content.

    Tuesday

    • Focus on content creation, copywriting, graphic design, and video editing.

    Wednesday

    • Publish scheduled content.
    • Build and distribute newsletters.
    • Manage CRM and marketing automation.

    Thursday

    • Continue content production.
    • Conduct keyword research and competitor analysis.
    • Improve marketing systems and workflows.

    Friday

    • Prepare marketing performance reports.
    • Review campaign performance.
    • Update SOP documentation.
    • Organize brand assets.
    • Prepare the following week's content calendar.

    Throughout the week:

    • Monitor engagement.
    • Respond to internal marketing requests.
    • Document marketing processes.
    • Maintain consistent communication with leadership.

    Weekly Time Allocation

    • 35% Content Creation & Social Media Management
    • 20% Copywriting & Creative Production
    • 15% CRM Management & Marketing Automation
    • 10% Email Marketing & Google Business Profile
    • 10% Reporting & Analytics
    • 10% Process Improvement & Marketing Operations

    Performance Evaluation

    Performance will be evaluated based on:

    • Consistency of content publishing.
    • Quality of written and visual content.
    • Marketing campaign performance.
    • CRM accuracy and organization.
    • Reporting quality and timeliness.
    • Brand consistency.
    • Initiative and continuous improvement.
    • Quality of documented marketing processes.

    Key Performance Indicators (KPIs)

    • Percentage of scheduled content published on time.
    • Weekly Google Business Profile update completion.
    • Newsletter delivery consistency and engagement performance.
    • Volume of completed marketing assets.
    • Timely delivery of recurring marketing reports.
    • Growth in social media engagement and audience reach.
    • CRM data accuracy and segmentation quality.
    • Brand consistency across all marketing materials.
    • Number of documented SOPs created and maintained.
    • Proactive marketing ideas implemented.

    Reports To

    • Marketing Director (Primary)

    Secondary collaboration with:

    • Office Manager
    • Leadership Team
    • External Marketing Agency

    Performance and professional development are continuously supported through The Virtual HR Department™.

    Software & Tools

    Marketing & Creative

    • Canva
    • Social Media Platforms
    • Google Business Profile
    • Video Editing Software

    CRM & Marketing Automation

    • GoHighLevel
    • Clio Grow

    Collaboration & Productivity

    • Google Workspace
    • Google Meet
    • Project Management Platform
    • Trainium
    • Fathom

    AI Productivity

    • ChatGPT
    • Claude

    Onboarding Plan (90 Days)

    Phase 1: Foundation & Brand Immersion (Weeks 1–4)

    During the first month, the team member will:

    • Complete company onboarding.
    • Learn the firm's brand voice, positioning, and marketing strategy.
    • Review immigration law fundamentals relevant to marketing.
    • Receive training on CRM, marketing automation, and project management systems.
    • Learn content approval processes.
    • Begin documenting marketing workflows and SOPs.
    • Shadow the Marketing Director and participate in content planning sessions.

    Phase 2: Guided Marketing Execution (Weeks 5–8)

    The team member will begin taking ownership of:

    • Social media management.
    • Content creation and publishing.
    • Email marketing.
    • CRM management.
    • Google Business Profile updates.
    • Marketing reporting.
    • Marketing process documentation.

    Regular coaching and performance reviews continue throughout this phase.

    Phase 3: Independent Marketing Ownership (Weeks 9–12)

    By the end of the onboarding period, the team member should independently manage:

    • Organic social media execution.
    • Content production.
    • CRM and marketing automation.
    • Email campaigns.
    • Marketing reporting and analytics.
    • Process documentation.
    • Continuous optimization initiatives.

    Ongoing coaching and support continue through The Virtual HR Department™, including AI implementation, marketing best practices, and continuous professional development.

    Work Environment

    This is a fully remote position working Monday–Friday, 8:30 AM–5:30 PM U.S. Eastern Time.

    Candidates must have:

    • Dedicated, private, and quiet workspace suitable for professional meetings.
    • Reliable high-speed internet (minimum 20 Mbps download / 10 Mbps upload) with a backup connection.
    • Backup power solution (UPS or equivalent).
    • Computer capable of handling video editing and graphic design tasks (minimum 8 GB RAM; 16 GB recommended).
    • Professional headset with microphone.
    • HD webcam.
    • Dual monitors (strongly preferred).
    • Secure, password-protected network.
    • Camera-on participation during meetings.
    • Ability to maintain strict confidentiality while working with sensitive legal information.

    About the Company

    Our client is a well-established immigration law firm based in South Florida that has earned recognition as one of the region's Best Places to Work.

    The firm represents individuals and families navigating the U.S. immigration system, providing compassionate legal services while maintaining the highest standards of professionalism, accuracy, and client care.

    Currently in a strong growth phase, the organization is investing in new marketing technology, client management systems, internal training, and brand expansion throughout the immigration community.

    Marketing strategy is led internally by a dedicated Marketing Director who develops the firm's positioning, creates original content, and drives overall marketing strategy. This role serves as the execution partner responsible for transforming strategic direction into consistent, high-quality marketing deliverables across all owned channels.

    The organization values:

    • Client-first service
    • Professionalism
    • Innovation
    • Operational Excellence
    • Creativity
    • Continuous Improvement
    • Collaboration

    This role offers exceptional growth potential, including a defined path toward marketing leadership as the marketing function continues to expand.

    Job Summary

    Location

    remote

    Job Type

    full-time

    Department

    Marketing

    Posted Date

    August 4, 2026

    Interested in this position?

    Apply now and take the next step in your career journey.