Executive Operations & Marketing Partner

    full-time
    full-time
    remote
    Posted July 2, 2026

    Job Description

    About the Role

    The Executive Operations & Marketing Partner serves as the founder's right hand across two interconnected areas of the business:

    • Marketing Leadership
    • Business Operations

    On the marketing side, this role is responsible for:

    • Developing marketing strategies
    • Managing paid advertising campaigns
    • Leading the creative team
    • Building marketing automations
    • Managing the company's digital presence

    On the operations side, this role is responsible for:

    • Capturing ideas from the founder
    • Organizing projects inside Asana
    • Coordinating vendors and freelancers
    • Managing multiple initiatives simultaneously
    • Driving projects from concept through execution

    This is an ownership role—not an administrative support position. The successful candidate is expected to independently lead initiatives, make decisions, and consistently deliver results without requiring constant direction.


    Key Responsibilities

    Marketing Strategy & Campaign Management

    • Develop marketing strategies aligned with the founder's vision and business objectives.

    • Plan, manage, and optimize paid advertising campaigns across:

      • Meta Ads
      • Similar Paid Advertising Platforms
    • Build and optimize:

      • Marketing Funnels
      • Automated Campaign Workflows
    • Create, test, and improve landing pages focused on lead generation and conversions.

    • Monitor campaign performance daily.

    • Analyze campaign data and continuously improve ROI.

    • Track and report key marketing metrics, including:

      • ROAS
      • Cost Per Lead (CPL)
      • Click-Through Rate (CTR)
      • Conversion Rate
    • Research:

      • Market Trends
      • Competitor Strategies
      • New Growth Opportunities

    Creative Team Leadership

    • Lead and coordinate the internal creative team.

    • Manage:

      • Graphic Designer
      • Video Editor
    • Brief team members on:

      • Campaign Objectives
      • Deliverables
      • Deadlines
      • Brand Standards
    • Review creative assets before presentation to the founder.

    • Provide constructive feedback to improve creative quality.

    • Apply working knowledge of graphic design and video editing to evaluate deliverables.

    • Maintain an organized creative production calendar.

    • Ensure all deliverables are completed on schedule.


    Marketing Automation & Digital Infrastructure

    • Build and manage automated workflows within GoHighLevel (GHL).

    • Develop:

      • CRM Pipelines
      • Email Marketing Sequences
      • Lead Capture Systems
    • Build and optimize landing pages connected to active campaigns.

    • Organize and maintain all digital assets.

    • Evaluate and implement new marketing tools that improve operational efficiency and consistency.


    Vision Integration & Project Management

    • Capture ideas directly from the founder through:

      • Meetings
      • Voice Notes
      • Conversations
    • Convert ideas into structured projects within Asana.

    • Break complex initiatives into executable tasks.

    • Assign:

      • Owners
      • Deadlines
      • Dependencies
    • Identify missing resources needed to complete initiatives.

    • Maintain visibility across all active projects.

    • Provide regular progress updates.

    • Proactively identify blockers and recommend solutions.


    Freelancer & Contractor Coordination

    • Source freelancers and vendors for specialized work.

    • Coordinate contractor relationships.

    • Manage:

      • Deliverables
      • Timelines
      • Expectations
    • Review completed work before presenting it to the founder.

    • Maintain documentation for all vendor relationships and project scopes.


    Strategic Initiative Support

    Support the execution of strategic initiatives, including:

    • Digital Training Programs
    • Consulting Services
    • Outreach Initiatives
    • Live Events
    • Sponsorship Opportunities
    • Brand Partnerships
    • Marketing Campaigns
    • New Business Opportunities

    Research & Problem Solving

    • Conduct research supporting:

      • Business Decisions
      • Marketing Campaigns
      • Strategic Initiatives
    • Evaluate:

      • Software
      • Vendors
      • Platforms
      • Service Providers
    • Research market and audience trends.

    • Present organized recommendations to the founder.

    • Use AI tools to accelerate research and planning.


    Communication & Coordination

    • Coordinate communication with:

      • Partners
      • Vendors
      • Creative Team
      • Collaborators
    • Organize meeting follow-ups.

    • Maintain documentation for:

      • Partnerships
      • Marketing Campaigns
      • Active Projects
    • Ensure discussions result in actionable outcomes.


    Qualifications

    Required

    • Proven experience managing Meta Ads campaigns.

    • Hands-on GoHighLevel (GHL) experience including:

      • CRM
      • Marketing Automation
      • Funnel Management
    • Experience building automated marketing workflows.

    • Experience creating and optimizing landing pages.

    • Strong project management and organizational skills.

    • Ability to manage multiple initiatives simultaneously.

    • Experience supporting entrepreneurs, founders, or executives.

    • Daily use of AI productivity tools such as:

      • Claude
      • ChatGPT
    • Working knowledge of graphic design and video editing.

    • Excellent written and spoken English.

    • Strong attention to detail.

    • Self-directed work style with excellent follow-through.


    Preferred

    • Experience leading creative teams.

    • Experience using:

      • Asana
      • ClickUp
      • Monday.com
    • Startup or entrepreneurial experience.

    • Experience using Frame.io.

    • Interest in:

      • Fitness
      • Wellness
      • Performance Industries

    Typical Workday

    Morning

    • Review campaign performance and overnight metrics.
    • Review pending creative deliverables.
    • Prioritize Asana tasks.

    Marketing Management

    • Optimize Meta Ads campaigns.
    • Review campaign performance.
    • Adjust budgets and targeting.
    • Monitor marketing KPIs.

    Creative Leadership

    • Brief graphic designer and video editor.
    • Review creative assets.
    • Approve campaign deliverables.

    Operations

    • Capture founder ideas.
    • Organize projects inside Asana.
    • Coordinate contractors and vendors.
    • Build marketing automation workflows.

    AI Productivity

    • Utilize Claude and AI tools for:

      • Research
      • Drafting
      • Project Planning
      • Content Structuring

    End of Day

    • Deliver daily summary including:

      • Campaign Updates
      • Project Progress
      • Next-Day Priorities

    Typical Workweek

    Monday

    • Review previous week's marketing performance.
    • Align priorities with the founder.
    • Plan campaign strategy.

    Tuesday – Thursday

    • Optimize campaigns.
    • Build automations.
    • Lead creative production.
    • Coordinate operational initiatives.

    Friday

    • Deliver weekly marketing report.
    • Review operational systems.
    • Identify workflow improvements.
    • Plan upcoming priorities.

    Weekly Time Allocation

    • 50% – Marketing execution and campaign management.
    • 25% – Creative team leadership and marketing automation.
    • 25% – Operations, project management, and founder support.

    Performance Evaluation & Accountability

    This role reports directly to the Founder.

    Performance is evaluated across both marketing execution and operational leadership.

    Key Performance Indicators (KPIs)

    • Improve Meta Ads performance month over month, including:

      • ROAS
      • CPL
      • CTR
    • Achieve or exceed landing page conversion benchmarks.

    • Deliver marketing automation workflows within agreed timelines.

    • Maintain at least 90% on-time delivery for creative assets.

    • Keep all active Asana projects fully organized with assigned owners, deadlines, and milestones.

    • Convert new founder ideas into structured Asana projects within 24 hours.

    • Ensure freelancer and vendor deliverables consistently meet quality expectations and deadlines.

    • Provide proactive daily communication with the founder, escalating blockers before they become issues.

    • Continuously reduce the number of unfinished or stalled business initiatives.


    Software & Tools

    Marketing

    • Meta Ads Manager
    • GoHighLevel (GHL)

    Project Management

    • Asana

    Creative

    • Frame.io
    • Canva

    Artificial Intelligence

    • Claude AI
    • ChatGPT

    Collaboration

    • Slack
    • Google Workspace

    Freelancer Management

    • Fiverr
    • Upwork

    Additional software may be introduced as the business continues to grow.


    Training & Onboarding

    Month 1 – Orientation & Audit

    • Learn the founder's communication style and workflow preferences.

    • Review current projects and strategic priorities.

    • Audit existing marketing campaigns and assets.

    • Receive access to:

      • Asana
      • GoHighLevel
      • Frame.io
      • Slack
    • Meet the creative team.

    • Begin optimizing paid advertising campaigns.


    Month 2 – Ownership & Execution

    • Assume ownership of Meta Ads campaigns.
    • Build and deploy marketing automations.
    • Establish creative team workflows.
    • Organize all Asana projects.
    • Deliver independent project updates.
    • Present first strategic marketing recommendations.

    Month 3 – Strategic Leadership

    • Independently manage marketing execution.
    • Lead the creative team.
    • Launch new marketing funnels or automation workflows.
    • Proactively recommend new marketing and revenue opportunities.
    • Improve operational systems to accelerate execution.
    • Operate as the founder's trusted operational and marketing partner.
    • Continue receiving coaching through Virtrify's Virtual HR Department™.

    Work Environment Requirements

    • Fully remote position.
    • Reliable high-speed internet connection.
    • Quiet, distraction-free home office.
    • Professional workspace suitable for virtual meetings.
    • Modern computer capable of managing multiple marketing and project management platforms simultaneously.
    • Professional webcam and microphone.
    • Dual-monitor setup strongly preferred.
    • Ability to collaborate across multiple time zones.
    • Access to all required software and productivity tools.

    Why This Role Is Important

    The Executive Operations & Marketing Partner plays a foundational role in scaling both the founder's business operations and marketing engine. By combining strategic marketing execution with operational leadership, this role ensures campaigns generate measurable business growth while keeping projects organized, teams aligned, and initiatives moving from vision to execution. Through proactive leadership, systems thinking, and operational discipline, this position enables the founder to focus on innovation, relationships, and long-term business expansion.

    Abour our client

    Our client is an established entrepreneur within the global fitness industry who leads a performance-based training business while actively pursuing multiple entrepreneurial ventures, including:

    • Consulting Services
    • Strategic Partnerships
    • Live Events
    • Digital Products
    • Brand Collaborations

    The founder is a visionary operator who consistently identifies new growth opportunities, builds strategic relationships, and develops people. As multiple initiatives move forward simultaneously, the business requires a dedicated partner who can bring structure, execution, and accountability to both operations and marketing.

    The Executive Operations & Marketing Partner plays a dual leadership role by driving the company's marketing strategy while simultaneously ensuring operational systems, projects, and business initiatives continue moving forward efficiently.

    This role is ideal for someone who thrives in entrepreneurial environments where creative execution, operational discipline, and proactive leadership are equally important.

    Job Summary

    Location

    remote

    Job Type

    full-time

    Department

    Marketing

    Posted Date

    July 2, 2026

    Interested in this position?

    Apply now and take the next step in your career journey.