The Sales & Marketing Coordinator is responsible for managing inbound and outbound leads, executing marketing initiatives, and supporting paid advertising performance.

This role blends sales execution (appointment setting), CRM management (GoHighLevel), and marketing operations (Meta Ads, SEO, and creatives).

The position plays a key role in ensuring:

• Fast lead response
• High conversion to booked appointments
• Consistent marketing performance

Key Responsibilities

Lead Intake & Appointment Setting

• Respond to inbound leads via phone, email, and CRM (GHL)
• Qualify prospects and schedule appointments
• Execute structured follow-up sequences
• Maintain high-quality customer interactions
• Ensure no lead is left uncontacted

Outbound Sales & Follow-Ups

• Conduct outbound calls to nurture existing leads
• Re-engage cold or unresponsive prospects
• Track lead status and update CRM
• Improve conversion rates through consistent follow-up

Meta Ads Management (Core Requirement)

• Assist in managing Meta Ads campaigns (Facebook & Instagram)
• Monitor performance (CPL, CTR, conversions)
• Support campaign optimization (audiences, creatives, budgets)
• Collaborate on A/B testing strategies
• Track lead quality and campaign ROI
• Identify opportunities to improve ad performance

GoHighLevel (GHL) CRM Management

• Manage all leads and pipelines inside GoHighLevel
• Track interactions, follow-ups, and appointment status
• Ensure automation workflows are functioning correctly
• Maintain CRM data accuracy and organization
• Assist in building or optimizing funnels and workflows

Local SEO & Online Presence

• Optimize Google Business Profile
• Maintain citations and local listings
• Monitor SEO performance and suggest improvements
• Ensure consistency across directories

Marketing Creative Support

• Create and update marketing assets (ads, graphics, content)
• Support campaign launches and updates
• Work with Canva or similar tools
• Assist in testing creative variations

Website & Funnel Support

• Ensure website forms and funnels are working properly
• Assist with updates to landing pages
• Improve lead capture and conversion flows

Reporting & Performance Tracking

• Track daily lead activity and campaign performance
• Monitor conversion rates and appointment bookings
• Provide daily/weekly reports
• Identify trends and areas for improvement

Qualifications

Required

• 2+ years of experience in sales, marketing, or lead generation roles
• Hands-on experience with Meta Ads (Facebook & Instagram Ads)
• Experience using GoHighLevel (CRM, pipelines, workflows)
• Strong outbound calling and appointment setting skills
• Excellent English communication skills
• Strong organizational and multitasking ability

Preferred

• Experience in home services or remodeling industry
• Familiarity with SEO (local and off-page)
• Experience with Canva or design tools
• Understanding of funnels and landing pages

Typical Work Day

Morning Schedule (8:00 AM – 12:00 PM):

• Lead intake and follow-ups
• Outbound calls and appointment setting
• CRM updates and pipeline management
• Meta Ads monitoring and optimization
• Marketing and creative support

End-of-Day Wrap-Up:

• Send daily report (leads, performance, updates)
• Typical Workweek
• Monday to Friday (~20 hours/week)
• Focus on morning hours
• Adjust based on campaign and lead volume

Performance Evaluation

Performance is measured based on:

• Lead response time (within first hour)
• Appointment booking rate
• Conversion rate (lead → appointment)
• Meta Ads performance (CPL, lead quality)
• CRM accuracy and pipeline management
• Follow-up consistency
• Creative and campaign execution

Work Environment

• Fully remote role
• Requires reliable internet and quiet workspace
• Performance-driven environment
• Strong accountability and ownership

Software & Tools

• GoHighLevel (CRM & automation)
• Meta Ads Manager (Facebook & Instagram)
• Canva or similar design tools
• Google Business Profile
• Google Workspace
• Communication tools (calls, email, SMS)

Final Notes

This role is critical for connecting marketing performance with sales results.

The Sales & Marketing Coordinator directly impacts:

• Lead conversion
• Appointment volume
• Marketing ROI
• CRM efficiency

Success in this role means:

• Fast and consistent lead response
• High appointment booking rates
• Optimized Meta Ads performance
• Organized and accurate CRM workflows

About our Client

A high-end residential remodeling and design-build firm specializing in kitchen and bathroom renovations, home additions, and full interior transformations.

The company focuses on delivering premium craftsmanship and customer experience, while leveraging digital marketing and lead generation systems to maintain a consistent pipeline of qualified homeowners.