Director of Ecommerce & Marketing

    full-time
    full-time
    remote
    Posted July 28, 2026

    Job Description

    The Director of Ecommerce & Marketing is responsible for owning and leading the company's entire digital revenue engine.

    This role combines strategic leadership with hands-on execution, overseeing Shopify operations, ecommerce strategy, email marketing, paid advertising, SEO, analytics, product launches, and digital growth initiatives.

    The Director serves as the operational owner of the company's online business, ensuring every marketing initiative contributes directly to revenue growth, customer acquisition, customer retention, and overall ecommerce performance.

    In addition to managing digital channels, this role provides strategic direction to the content team, coordinates freelancers and specialized vendors, and builds scalable marketing systems that support long-term growth.

    Key Responsibilities

    Ecommerce & Shopify Management

    • Own and manage the Shopify storefront from end to end.

    • Optimize:

      • Homepage
      • Product pages
      • Collection pages
      • Landing pages
      • Navigation

    • Execute product launches within Shopify.

    • Maintain pricing, descriptions, imagery, and merchandising.

    • Improve website conversion rates (CRO).

    • Manage Shopify themes and site updates.

    • Coordinate freelance developers for technical Shopify projects.

    • Ensure the online store consistently reflects current branding and promotional priorities.

    Marketing Strategy

    • Develop annual, quarterly, and monthly marketing plans.

    • Build promotional calendars aligned with revenue objectives.

    • Plan seasonal campaigns and product launches.

    • Collaborate directly with the CEO on:

      • Campaign strategy
      • Product launches
      • Brand messaging

    • Design customer acquisition and retention strategies.

    • Identify new revenue growth opportunities across all digital channels.

    Email Marketing

    • Lead migration from Shopify Email to Klaviyo.

    • Build customer segmentation.

    • Develop automated email flows including:

      • Welcome
      • Abandoned Cart
      • Post-Purchase
      • Win-Back
      • VIP

    • Create promotional email campaigns.

    • Improve:

      • Deliverability
      • Open rates
      • Click-through rates
      • Conversion rates

    • Build email into a major revenue channel.

    Paid Advertising

    • Manage Meta Ads and Google Ads.
    • Develop advertising strategies.
    • Manage campaign budgets.
    • Build audiences.
    • Conduct creative testing.
    • Optimize Return on Ad Spend (ROAS).
    • Monitor advertising performance.
    • Maintain proper advertising account structure and ownership.
    • Deliver actionable advertising reports.

    SEO & Organic Growth

    • Develop monthly SEO strategies.

    • Perform keyword research.

    • Optimize:

      • Product pages
      • Collection pages

    • Improve technical SEO performance.

    • Increase organic traffic.

    • Build online reputation through customer reviews.

    • Improve search visibility.

    Product Launch Management

    • Plan and manage product launches.

    • Coordinate:

      • Website updates
      • Email campaigns
      • Advertising
      • Promotional timelines

    • Collaborate with the content team.

    • Report launch performance and recommendations.

    Creative Direction

    • Establish marketing priorities.
    • Develop campaign strategies.
    • Create creative briefs.
    • Define promotional messaging.
    • Guide the content team's production schedule.
    • Ensure all content aligns with business objectives and promotional calendars.

    AI & Marketing Technology

    • Utilize AI tools daily to improve productivity.

    • Generate:

      • Marketing copy
      • Product descriptions
      • SEO content
      • Advertising variations
      • Campaign reporting

    • Evaluate new AI tools and automations.

    • Build scalable AI-assisted workflows.

    • Balance AI efficiency with human creativity and brand voice.

    Reporting & Analytics

    • Monitor digital business performance.

    • Produce weekly KPI reports.

    • Deliver monthly business reviews.

    • Analyze:

      • Revenue
      • Website traffic
      • Customer behavior
      • Conversion rates
      • Marketing performance

    • Provide strategic recommendations based on analytics.

    Budget & Resource Management

    • Manage advertising budgets.
    • Coordinate freelance developers and marketing specialists.
    • Review outsourced work before publication.
    • Allocate resources efficiently.
    • Maximize return on marketing investments.

    Process Development

    • Build marketing SOPs.
    • Maintain marketing documentation.
    • Improve internal workflows.
    • Support onboarding of future marketing team members.
    • Stay informed on ecommerce and digital marketing trends.
    • Present proactive growth opportunities to executive leadership.

    Qualifications

    Required

    • Bachelor's degree in Marketing, Fashion Marketing, or a related field.

    • Proven ecommerce experience.

    • Experience managing DTC or fashion brands.

    • Hands-on experience with:

      • Shopify
      • Klaviyo
      • Meta Ads
      • Google Ads

    • Demonstrated success increasing ecommerce revenue.

    • Strong strategic and analytical thinking.

    • Ownership mentality.

    • Excellent organizational skills.

    • Ability to manage multiple projects simultaneously.

    • Self-directed and proactive.

    • Excellent written and spoken English.

    • Strong presentation and communication skills.

    • Daily proficiency using ChatGPT and Claude.

    Preferred

    • Experience managing freelance developers and marketing vendors.
    • Conversion Rate Optimization (CRO) experience.
    • Advanced SEO knowledge.
    • Product launch management experience.
    • Leadership experience building marketing teams.

    Core Competencies

    • Ecommerce Strategy
    • Digital Marketing
    • Shopify Management
    • Email Marketing
    • Paid Media
    • SEO
    • Analytics
    • Conversion Optimization
    • Strategic Planning
    • Leadership
    • AI Productivity
    • Project Management
    • Communication
    • Problem Solving

    Typical Work Day

    • Review ecommerce performance.
    • Analyze sales, traffic, advertising, and email metrics.
    • Meet with the CEO regarding priorities.
    • Build and optimize Shopify pages.
    • Develop Klaviyo campaigns.
    • Optimize advertising campaigns.
    • Coordinate freelance resources.
    • Prepare creative briefs.
    • Utilize AI to accelerate marketing production.
    • Update dashboards and performance reports.
    • Plan next-day priorities.

    Typical Workweek

    Throughout a typical week, the Director of Ecommerce & Marketing will:

    • Review weekly KPIs.
    • Plan promotional activities.
    • Build Shopify updates.
    • Optimize email marketing campaigns.
    • Manage paid advertising.
    • Direct freelancers.
    • Guide the content strategy.
    • Produce weekly performance reports.
    • Analyze business performance.
    • Plan upcoming product launches.

    Weekly Time Allocation

    • 40% – Ecommerce execution (Shopify, Klaviyo, Paid Ads).
    • 25% – Marketing strategy and creative direction.
    • 15% – Reporting and analytics.
    • 15% – Freelancer management and quality assurance.
    • 5% – SOP development, AI optimization, and continuous improvement.

    Performance Evaluation

    Performance is evaluated based on:

    • Ecommerce revenue growth.
    • Conversion rate improvements.
    • Paid advertising performance.
    • Email marketing effectiveness.
    • SEO growth.
    • Product launch execution.
    • AI workflow adoption.
    • Marketing efficiency.
    • Leadership and project management.
    • Overall business impact.

    Key Performance Indicators (KPIs)

    • Increase month-over-month and year-over-year ecommerce revenue.
    • Grow Klaviyo-attributed email revenue.
    • Improve email list growth and automation performance.
    • Achieve target ROAS across Meta and Google Ads.
    • Improve website conversion rates.
    • Increase organic website traffic.
    • Increase customer review volume and online reputation.
    • Execute product launches on schedule.
    • Maintain promotional calendar accuracy.
    • Increase marketing output through AI-assisted workflows.
    • Deliver timely weekly and monthly executive reports.

    Software & Tools

    Ecommerce

    • Shopify
    • Klaviyo

    Advertising

    • Meta Ads Manager
    • Google Ads

    Analytics

    • Google Analytics
    • Shopify Analytics

    AI Productivity

    • ChatGPT
    • Claude

    Collaboration

    • Asana (Recommended)
    • Slack (Recommended)
    • Google Workspace
    • Shared Drives

    Vendor Management

    • Fiverr
    • Upwork

    90-Day Onboarding Plan

    Phase 1: Foundation & Business Assessment (Weeks 1–4)

    During the first month, the Director of Ecommerce & Marketing will:

    • Receive access to all ecommerce and marketing platforms.
    • Audit Shopify, advertising, email marketing, SEO, and analytics.
    • Review brand guidelines and customer personas.
    • Understand the product catalog and promotional calendar.
    • Identify immediate opportunities for improvement.
    • Establish baseline reporting metrics.

    Phase 2: Guided Execution & Optimization (Weeks 5–8)

    During this phase, the Director of Ecommerce & Marketing will:

    • Launch improvements to Shopify.
    • Begin Klaviyo migration and automation.
    • Optimize paid advertising campaigns.
    • Develop structured reporting processes.
    • Coordinate freelance resources.
    • Improve website performance and marketing workflows.

    Phase 3: Full Ownership & Growth Leadership (Weeks 9–12)

    By the end of the onboarding period, the Director of Ecommerce & Marketing will:

    • Independently manage the company's ecommerce and digital marketing operations.
    • Own the promotional calendar.
    • Lead product launches.
    • Deliver executive marketing reports.
    • Optimize advertising and SEO strategies.
    • Build scalable AI-assisted marketing systems.
    • Present long-term growth recommendations to executive leadership.

    Virtrify's Success Manager will provide structured onboarding support throughout the first 90 days, while the Virtual HR Department™ will continue providing ongoing coaching and performance management.

    Work Environment

    • Fully remote position.
    • Schedule aligned with U.S. business hours.
    • Reliable high-speed internet connection (minimum 100 Mbps download / 20 Mbps upload).
    • Backup internet connection recommended.
    • Modern computer with at least 16GB RAM.
    • Dual monitors strongly preferred.
    • Professional headset and HD webcam.
    • Quiet, distraction-free workspace.
    • Backup power solution (UPS or equivalent) recommended for operational continuity.

    About the Company

    A fast-growing direct-to-consumer (DTC) fashion and apparel brand built on a strong founder-led identity, a highly engaged social media following, and a loyal customer base.

    The company currently operates through a Shopify storefront and has achieved significant growth through strong branding, product-market fit, and hands-on founder involvement. As the business continues to scale, it is seeking an experienced leader to take full ownership of its digital commerce and marketing operations.

    The Director of Ecommerce & Marketing will lead the company's digital growth strategy while freeing executive leadership to focus on product development, brand vision, and long-term expansion.

    Job Summary

    Location

    remote

    Job Type

    full-time

    Department

    Marketing

    Posted Date

    July 28, 2026

    Interested in this position?

    Apply now and take the next step in your career journey.