The Social Media Manager is responsible for leading and executing organic social media operations across a portfolio of law firm clients.

This role combines:

• Team leadership
• Content strategy
• Quality control
• Performance optimization

The position manages a team of five social media specialists and oversees content production across:

• LinkedIn
• Facebook
• Instagram
• X (Twitter)
• YouTube

The role focuses exclusively on organic social media management and does not include paid advertising responsibilities.

Key Responsibilities

Team Management

• Lead, mentor, and manage a team of five social media specialists
• Assign tasks, manage deadlines, and oversee deliverables
• Conduct team check-ins, 1:1 meetings, and performance reviews
• Identify training opportunities and support AI tool adoption
• Balance workloads and resolve workflow bottlenecks

Content Creation & Quality Control

• Oversee production of posts, captions, graphics, reels, and carousels
• Review and approve all content prior to publication
• Ensure content aligns with brand voice and legal compliance standards
• Translate legal topics into engaging and accessible content
• Build and maintain monthly content calendars for each client

Social Media Strategy & Execution

• Develop organic social media strategies for law firm clients
• Oversee day-to-day operations across all platforms
• Align social media efforts with SEO and content marketing initiatives
• Repurpose blogs, case results, and firm updates into social content
• Optimize posting schedules and engagement strategies

Analytics & Performance Optimization

• Monitor KPIs including engagement, reach, impressions, and follower growth
• Analyze trends and identify optimization opportunities
• Conduct A/B testing on hooks, formats, and posting times
• Deliver performance summaries and recommendations

Community Management Oversight

• Establish standards for responding to comments and messages
• Ensure professional and brand-aligned communication
• Escalate sensitive issues to internal stakeholders when necessary

Internal Communication & Coordination

• Support Account Managers with recommendations and reporting
• Coordinate with SEO, content, and paid media teams
• Participate in escalation or strategy discussions when required

Qualifications

Required

• 5+ years of social media management experience
• Experience managing or leading social media teams
• Experience handling multiple clients/accounts simultaneously
• Strong English communication skills (written and verbal)
• Strong writing and editing ability
• Experience with social media management platforms (Cloud Campaign, Hootsuite, Buffer, etc.)
• Familiarity with Canva, Adobe Suite, or similar design tools
• Understanding of analytics and reporting

Preferred

• Experience in legal marketing or agency environments
• Experience with GoHighLevel (GHL)
• Understanding of legal advertising compliance
• Experience with AI-powered content and analytics tools

Core Competencies

• Leadership and accountability
• Strong attention to detail
• Creative and strategic thinking
• Organization and time management
• Communication and collaboration
• Quality control mindset

Typical Work Day

• Review content calendar and team priorities
• Conduct team check-ins and approvals
• Review and approve social media content
• Monitor analytics and engagement performance
• Coordinate with internal departments
• Optimize workflows and AI tool usage

Typical Workweek

• Monday: Weekly planning and content calendar review
• Tuesday–Thursday: Content production, approvals, analytics, and optimization
• Friday: Reporting, performance review, and next-week planning
• Ongoing: Team coaching, workflow improvement, and A/B testing

Performance Evaluation

Performance is measured based on:

• On-time content delivery
• Audience growth and engagement
• Content quality and brand consistency
• Legal compliance standards
• Client retention and satisfaction
• Team performance and accountability
• AI workflow adoption and efficiency improvements

Work Environment

• Fully remote role
• Requires dedicated workspace and stable internet
• Fast-paced agency environment
• Strong collaboration and accountability required

Software & Tools

• Cloud Campaign
• Hootsuite
• GoHighLevel (GHL)
• Meta Business Suite
• LinkedIn
• Canva / Adobe Suite
• Google Analytics
• Slack
• Trello
• Zoom
• AI-powered content and analytics tools

Final Notes

This role is essential for managing social media operations across a portfolio of law firm clients while leading a team of specialists.

The Social Media Manager directly impacts:

• Content quality
• Audience growth
• Client retention
• Brand visibility
• Team performance

Success in this role means:

• Consistent, high-quality content delivery
• Strong engagement and growth metrics
• Efficient team operations
• Scalable social media systems
• High client satisfaction and retention

About the Client

Our client is a Jupiter, Florida-based digital marketing agency exclusively dedicated to helping law firms grow.

For over a decade, the company has delivered measurable results through an integrated, AI-powered, and data-driven approach to legal marketing. Services include:

• SEO
• PPC
• Web Design
• Social Media Marketing
• Reputation Management

The agency focuses on helping law firms increase visibility, generate leads, and strengthen their digital presence through scalable marketing systems.